"Creating a Brand" with Alex Sanfilippo

Marcus dePaula

Alex Sanfilippo started his first business at the age of twelve; selling used golf balls. From there, he went on to real estate investing and a technology start up which he sold years later. For the past decade, Alex has been an executive in the aerospace industry. During his time in corporate America, he stayed active with his side hustles; which mainly consisted of conference speaking and business coaching.

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Highlights with time stamps:

0:00 Intro

3:30 Alex talks about where he is from and where he was born and also where he was raised 

3:43 Alex talks about when he started PodMatch and when the idea of starting it came 

4:21 Alex also talks about if he started the company alone or if he had some partners and how they met

6:52 Alex talks about capital and how they came up with the funds to start their company 

8:07 Alex talks about the growth he has observed in their first six months as compared to their second six months

12:24 Alex talks about why people need to be transparent about their stuff so as to encourage others when they see your success 

14:30 Alex talks about why people need to charge for the right value that you think is right for you and don’t be afraid to ask for money 

15:51 Alex also explains to people especially women that it is okay to make a lot of money and know that you are not hurting someone 

17:17 Alex talks about PodMatch and what they do for their customers to add value to what they do 

18:14 Marcus talks about why he feels PodMatch is a very good platform that pairs podcasters that share the same niche together 

19:21 Alex explains why as podcasters, the most important thing is providing content to the world that really adds value and that's on purpose

21:32 Molly shares a fantastic story about how she met with Mike Tyson and also how she used to party with Snoop Dogg 

29:59 Alex talks about what is the next milestone for PodMatch and what the future of their company looks like 

32:17 Alex also talks about UX and what it means in his own terms 

33:53 Alex talks about why you should not think about money first when you are doing something but focus on helping them achieve their goals 

37:51 Alex talks about the agency side of PodMatch and how it came about with just listening to people 

42:53 Alex and Marcus talks about why people need to promote their stuff on their social media platforms and also tag their gusts 

46:37 Molly and Alex talks about the microphone that they are using and where they could buy them 

Equipment Mentioned: 

Marcus's Microphone : http://heartcast.biz/3gLTjyG

Molly's Set Up : http://heartcast.biz/38tHHO0

Shows Mentioned:

PodMatch is a free podcast booking service that automatically matches ideal podcast guests and hosts together to record high-quality podcast interviews.

MRR is an acronym for Monthly Recurring Revenue, or very simply a measure of your predictable revenue stream. A primary purpose of MRR is to permit performance reporting across dissimilar subscriptions terms.

Tinder is an American geo-social networking and online dating application that allows users to anonymously swipe to like or dislike other profiles based on their photos, a small bio, and common interests. 

User experience (UX) is the interaction and experience users have with a company's products and services. The UX consists of the user's interactions with placing their order on a company's website, their in-store experience of picking up their order, and also their satisfaction with their food.

Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.



Quotes Mentioned:

“Consistency is key.”

“No matter how good or bad of a speaker you are, people want to talk to you.”

“When life gives you lemons or whatever, you really embrace it.”

“Why pretend to be somebody you're not to keep everyone happy.”

“If you don't make money, you can't do what you're trying to do long term or full time.”

“It’s okay to want to make money.”

“If you're going to be creating content for somebody, you always have to be charging for that.”

“No harm, no foul.”

“Money comes naturally after we find that thing that is actually making a difference.”

“There’s a lot of value in being on other people's podcast for sure.”

Guest social media links: 

LinkedIn: https://www.linkedin.com/in/alexsanfi... 

Website: https://podmatch.com/ 

Twitter: https://twitter.com/AlexJSanfilippo 

Company Website: https://creatingabrand.com/ 

Personal Website: https://alexsanfilippo.com/ 

Recorded on Riverside.

Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6