"Dynamically Inserted Clever Podcast Title Goes Here" with Bryan Barletta

Marcus dePaula

Join Molly, Marcus, and Adam in this episode of The Podcast Club for a conversation about dynamic advertising insertion with Bryan Barletta of Sounds Profitable. We dig into all things ad revenue for podcasters and why DAI might just be the future of independent podcasters. So much to unpack here, let's dig right in.

Sponsor Links:

https://www.podcastoutfitters.com

https://www.meonlylouder.com

https://www.heartcastmedia.com

Highlights with time stamps:

0:00 Intro

1:34 Bryan shares a little background of the origin story from where he was to writing Sounds Profitable

4:08 Bryan explains why podcasters need to take podcasting seriously and not start a podcast just for the sake

6:23 Bryan explains why podcasters need to understand their niche, importance of having good content and why there’s always room for podcasters to be great

8:08 Bryan and Molly talk about how translating your podcast into different languages to reach different people in the world would be a game changer

10:02 Molly and Bryan talk about these sound technologies such as descript and the advantages and disadvantages they have to podcasters

12:20 Bryan explains what dynamic ad insertion is and how you can use and the benefits it has

14:16 Bryan also talks about the difference between baked in ads and dynamic inserted ads

15:49 Marcus and Bryan talk about how Libsyn and other platforms take the dynamic ad insertion and if they are different

19:49 Bryan explains how businesses like Podcast Outfitters get their ads dynamically inserted if they created one, how advertisers get into that fold or how the ads get brokered

22:35 Bryan talks about VAST Tags, what they are, what they do and the platforms that supports VAST Tags

24:55 Bryan also explains if they are set up through each different hosting platform or through the individual podcasts

29:13 Bryan talks about privacy and if one has privacy when dealing with these platforms especially when advertising

34:44Bryan shares his thoughts on what it is like for a local business to do ads on a podcast and if it’s worth it

36:42 Bryan explains if there’s metrics to know how much money somebody would need to spend on placing their advertisements inside of podcasts to see a return

39:33 Bryan and Marcus also explain how businesses like Adam’s can underpay for the performance they get by advertising on these small podcasts that are local

47:01 Adam and Bryan talk about how to connect the businesses and the small podcasts that might not be so business savvy to make that connection so that they can monetize

50:00 Adam talks about the best microphone equipments to use while podcasting

52:38 Bryan and Adam also shares their thoughts on having the best equipment to do your recordings in a podcast, both audios and videos

55:35 Bryan talks about the camera that he uses to do his videos and the importance of using good cameras to do your videos

1:00:47 Bryan also talks about who makes the artworks for his newsletters

1:03:02 Bryan speaks of the price of the PreSonus microphone that he is using, its specs and how it comes in handy to podcasters

1:10:01 Adam, Molly, Marcus and Bryan all share their thoughts on the importance of having a quality video

Quotes Mentioned:

“If you want to start a podcast to quit your job, there are some things you have to take seriously.”

“Not a lot of podcasts are available on open marketplace, especially with the higher tier ones, because they are focused on direct sales and private marketplaces and more controlled environments.”

“If I have to sign an NDA to see how your product works, it's probably not a great product.”

“If I can't understand what your product is based on the press release or your website, it's probably a really difficult to use product.”

“Start local with your marketing campaign.”

Equipment Mentioned:

Marcus's Microphone : Shure SM7B Microphone http://heartcast.biz/3gLTjyG

Molly & Bryan's Microphone : SHURE MV7-S Podcast Microphone http://heartcast.biz/3mnbzzk

Product Deepdives - http://heartcast.biz/3pS44Tk

Podscape - http://heartcast.biz/3s1qSC7

DAI Hosts

Simplecast/AdsWizz: http://heartcast.biz/35eNo0w

Omny/Triton: http://heartcast.biz/3bfaiIH

Whooshkaa: http://heartcast.biz/3oknjo1

Buzzsprout: http://heartcast.biz/3nsh40x

Art19: http://heartcast.biz/2L4JTmg

Megaphone: http://heartcast.biz/395Vo54

Captivate

Podcast Advertising Research Tools

Rephonic: http://heartcast.biz/394s0vT

ThoughtLeaders: http://heartcast.biz/2JUYh04

Magellan AI: http://heartcast.biz/3s2H6uO

Podscribe: http://heartcast.biz/3oki4VJ

Podcast Publisher Reps/Networks

True Native Media: http://heartcast.biz/3oiTvIw

AdvertiseCast: http://heartcast.biz/2LntPMu

AdLarge: http://heartcast.biz/3nm70WF

Midroll: http://heartcast.biz/38hKpWN

Bryan Barletta

Sounds Profitable - http://heartcast.biz/3beCQ5a

Recorded on Riverside.fm

Produced by Heartcast Media