"Imprisoned Investors and The IAB's Concrete Shoes"

Marcus dePaula

Join Molly, Marcus, and Adam in this episode of The Podcast Club as they talk about all of the spicy bites happening in the podcast world. From Libsyn's imprisoned investors and the IAB's interesting methods and pricing, we are covering a lot of ground. Marcus dives into the world of podcast editing software and hits us with a whammy we didn't see coming! And of course, it wouldn't be a proper episode of TPC if we didn't spend a few minutes talking about microphones and all things gear. We had a lot of fun with this one, we hope you enjoy. 

Sponsor Links:





0:00 Intro

1:50 Molly talks about Libsyn, what it is, and also other popular podcast hosts you can use and which not to use

3:14 Molly shares some of her experiences using Libsyn and reasons why you should not use it 

3:56 Marcus and Molly explains how the transaction to have the Chinese investors who are in prison was initiated for them to be in Libsyn

5:56 Marcus talks about what happened to the CFO of Libsyn in October last year

7:06 Marcus and Molly also talks about the fact that it’s bad that Libsyn is not letting people know of what is happening to them 

9:06 Molly shares things to consider while choosing which platform to use as your podcast host platform 

10:37 Marcus also shares if podcast hosting platforms are a cloud storage specific to podcasting that holds the audio files and basically lets them play them various places

10:48 Marcus also talks about analytics as a way to differentiate services in podcast hosting platforms and what International Association of Broadcasters does

12:02 Marcus talks about how IAB works differently from the podcast host platforms 

13:16 Molly shares what Bryan Barletta from Sounds Profitable wrote about the International Association of Broadcasters

15:07 Adam talks about podcasting and the state that it’s in at the moment which is infancy 

17:33 Marcus, Molly and Adam talk about the importance of having a nice interface in a podcast host platform

19:32 Adam and Marcus talk about software to install so as to podcast better

20:43 Molly talks about what types of software her team uses to produce the podcast

22:18 Marcus also shares what type of software he uses to also produce podcasts and why he’d recommend them

26:13 Adam also talks about the software that he thinks would serve podcasters well and why 

29:07 Molly, Adam and Marcus shares other software that you can use to produce podcasts which are good

32:52 Marcus talks about the software that he would recommend to people starting and wants to edit their stuff by themselves

34:24 Adam also talks about the software that he’d recommend newbie’s to use to produce their podcast

39:23 Adam talks about the USB Mixers and the best gear to use especially microphones, and if they are good to use for podcasting

45:10 Molly shares her thoughts and advice on using the best equipment to do your work too

50:06 Molly talks about the best way to set up your microphone when you want to use it 

51:11 Adam and Marcus also share their thoughts on the microphone setting 

Quotes Mentioned:

“Nothing in life is free.”

“It’s not necessarily about the IAB certification itself, it's the fact that they're going through the effort to comply with the industry standards.”

“The charm of a podcast is that there is no there's no gatekeeper.”

“If I were starting today, I would go with Hindenburg as a podcaster.”

“What works for me might not work for you.”

“Cheap sounds bad.”

Equipment Mentioned: 

Adam's Presonus PD-70: http://heartcast.biz/37yCtjS

Marcus's Microphone : Shure SM7B Microphone http://heartcast.biz/3gLTjyG

Molly's Microphone : SHURE MV7-S Podcast Microphone - Silver http://heartcast.biz/3mnbzzk

Electro-Voice RE20 Classic Variable-D Dynamic Cardioid Microphone : http://heartcast.biz/2LDqFnT

Cloudlifter : http://heartcast.biz/3mlUlTh

People Mentioned:

Bryan Barletta : https://heartcast.biz/2WsBBXF

IAB Podcast Measurement v2.1 - What You Need to Know : http://heartcast.biz/37j0pra

Sounds Profitable : https://soundsprofitable.com/

Libsyn Asks Court To Cancel Stock Held By Chinese Shareholders Over Alleged Fraud : https://heartcast.biz/3ngWTTM

Software Mentioned: 

Audacity is a popular free open source DAW (use with caution): https://heartcast.biz/3rbQpYB

Adobe Audition is used by Marcus and Matt at Heartcast: http://heartcast.biz/3h2k81s

Cubase comes free with interfaces and is not recommended: https://new.steinberg.net/cubase/

Hindenburg Journalist PRO is worth the price: http://heartcast.biz/2KCHzTc

Reaper is free and recommended by Marcus: https://www.reaper.fm

Avid Pro Tools is the industry standard, but overkill for most: https://www.avid.com/pro-tools

Presonus Studio One is a great new DAW: http://heartcast.biz/3mxpYcr

Logic Pro X is Marcus' favorite DAW (best value, fastest workflow, most stable, but for Mac only): https://www.apple.com/logic-pro/

Recorded on Riverside.fm